Brand partners

Wakelanders is a curated retailer for coastal and Gulf boaters, Carolinas, Florida, and Texas first. We add specialist lines in anchoring and docking, marine electronics, fishing, watersports, safety, and boat maintenance.

We are not a marketplace. We do not need your full catalog. We need the products that fit this audience and that we can explain on a product page.

Why partner with us

One channel, MAP-compliant. We sell on wakelanders.com only. We do not list Wakelanders inventory on Amazon, eBay, Walmart.com, or other marketplaces.
A short catalog. We choose the SKUs that fit coastal and Gulf use and write pages from your specs (size, material, rating, fit), not generic marketing language.
A direct account. Outreach and orders go to the people who run the catalog, not a ticket queue.
Authorized where you require it. We complete your dealer application and only present the line as authorized once you confirm it.

What we are adding

Anchoring and docking
Marine electronics and navigation
Fishing tackle
Watersports (wakeboards, tubes, SUPs, kayaks)
Safety equipment
Boat maintenance and cleaning

Specialist manufacturers over generalist house brands. If the product is built for a specific job and you can back it with real specs, send it.

How we buy

Prepaid orders. We pay when we place the PO. We do not ask for a credit line or net-30.
Lean inventory. We keep the catalog tight and do not sit on unsold freight. If a line needs a stocking minimum, say so up front and we will tell you whether it fits how we buy.
wakelanders.com only. Same MAP rule as above.

Wakelanders is a DBA of Planet Offroad LLC, the same operator as Gearlanders, our overland and truck-gear shop. Separate catalog. Same buying rules: direct from the manufacturer, spec-first pages, no marketplace resale.

How to start

Email hello@wakelanders.com with:

Line sheet or catalog
Wholesale / dealer pricing and MAP policy
Minimum order quantities, if any
Lead times and ship-from location
Whether you require an authorized-dealer application

If the line fits the current categories, you get a direct reply and next steps.