Privacy policy

Last Updated: September 7, 2026

Welcome to Wakelanders, operated by Wakelanders, an Arizona-registered company. Wakelanders offers boating essentials such as anchors, docking gear, marine electronics (for example GPS navigation and fish finders), watersports gear (for example wakeboards, kayaks, and tubes), fishing gear, and marine safety equipment for coastal and Gulf waters. This Privacy Policy explains how Wakelanders collects, uses, and discloses your personal information when you browse, shop, or interact with our Services on this Shopify store.

By using Wakelanders, you acknowledge you have read and understood this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this policy governs the collection, processing, and disclosure of your personal information.

Personal Information We Collect or Process

“Personal information” means data that identifies or can reasonably be linked to you, excluding anonymous or de-identified data. When you shop for marine electronics, fishing gear, or watersports equipment on Wakelanders, we may collect the following, as permitted by law:

  • Contact Details: Name, address, billing/shipping address, phone number, email.
  • Financial Information: Credit/debit card details, payment account info, transaction details, payment confirmations.
  • Account Information: Username, password, security questions, preferences (for example favorite fishing gear or boating safety equipment).
  • Transaction Information: Items viewed, added to cart, wishlisted, purchased, returned, or exchanged (for example boat anchors or kayaks for coastal waters).
  • Communications: Details from your messages, such as inquiries about marine electronics or docking gear.
  • Device Information: Device, browser, IP address, or network connection data.
  • Usage Information: How you navigate our Services, such as browsing watersports accessories or fishing gear.

Personal Information Sources

We collect personal information from:

  • You Directly: When you create an account, place an order, or contact us about products on Wakelanders.
  • Automatically via Services: Through cookies, device data, or analytics when browsing our catalog.
  • Service Providers: Like Shopify, handling payments or analytics for order fulfillment.
  • Partners/Third Parties: Such as marketing partners promoting marine and watersports products, where permitted.

How We Use Your Personal Information

Wakelanders uses your data to operate and improve the Wakelanders shopping experience:

  • Provide, Tailor, and Improve Services: Process orders, manage accounts, ship products, and recommend related marine or fishing items based on your interests.
  • Marketing and Advertising: Send emails or ads about Wakelanders products tailored to your browsing (for example cart items), where permitted.
  • Security and Fraud Prevention: Authenticate accounts, secure payments, and protect against fraud.
  • Communication: Respond to inquiries about products or orders, and provide order updates.
  • Legal Compliance: Comply with laws (for example Arizona TPT, CCPA for California residents), respond to legal requests, or enforce policies.

How We Disclose Personal Information

We may share your information with trusted parties, always under this Privacy Policy:

  • With Shopify and Vendors: For payment processing, shipping, or analytics.
  • Marketing Partners: To deliver personalized ads for Wakelanders products, per their privacy policies. You may opt out of targeted ads where applicable.
  • With Your Consent: Such as sharing data for shipping or social media integrations.
  • Within Our Corporate Group: For operations of Wakelanders as needed to fulfill orders and support customers.
  • For Legal or Business Reasons: Such as mergers, legal compliance (for example responding to subpoenas), or protecting our Services.

Relationship with Shopify

Wakelanders runs on Shopify, which processes your data to power our Services. Your information may be shared with Shopify or third parties, possibly in other countries, to fulfill orders or improve our site. Shopify may use your data for enhanced features, such as personalized recommendations. Visit Shopify’s Privacy Policy or Shopify’s Privacy Portal to learn more or exercise your rights.

Third-Party Websites and Links

Our site may link to third-party platforms (for example social media). Review their privacy policies, as we are not responsible for their practices. Publicly shared info, such as product reviews, may be visible to others.

Children’s Data

Our Services are not for children under the age of majority in your jurisdiction. We do not knowingly collect data from kids. Parents can contact us to request deletion of a child’s data. We do not “sell” or “share” data of those under 16, per applicable laws.

Security and Retention

No system is 100% secure, but Wakelanders takes steps to protect your data. Avoid sending sensitive info via unsecured channels. We retain data only as needed for accounts, Services, legal obligations (for example Arizona TPT records), or dispute resolution.

Your Rights and Choices

Depending on your location (for example California, Florida), you may have rights like:

  • Access/Know: View data we hold about you.
  • Delete: Request data deletion.
  • Correct: Fix inaccurate info.
  • Portability: Get or transfer your data.
  • Opt-Out: Stop data “sale” or targeted ads.

Opt out of promotional emails via unsubscribe links. Contact us or visit Shopify’s Privacy Portal to exercise rights. We verify identities before processing requests and will not discriminate for exercising rights.

Complaints

Have concerns? Contact us below. You may appeal our decisions or reach out to your local data protection authority (for example Arizona Attorney General).

International Transfers

Your data may be processed outside your country. For transfers from the EEA or UK, we use mechanisms like Standard Contractual Clauses unless the destination offers adequate protection.

Changes to This Privacy Policy

We may update this policy for operational, legal, or regulatory reasons. Check the “Last Updated” date and review changes here.

Contact Us

Questions about Wakelanders’s privacy practices or your rights? Reach out at:

  • Email: hello@wakelanders.com
  • Phone: (888) 768-5268
  • Mail: Wakelanders, 3850 River Rd, Johns Island, SC 29455, US